CASE STUDY
Situation
Evans Taylor was retained by a long-standing client, a privately owned manufacturing organisation supplying into the Construction industry, to appoint a European Marketing Director. Previously, marketing activities had been incorporated within the Sales Director’s remit. However, due to ambitious growth plans there was now the requirement to bring in an outstanding Marketeer to build a high-performing Marketing function from scratch and to help transition the business and exploit growth opportunities.
Approach
Evans Taylor conducted extensive Search and Selection activities across numerous high-profile sectors within Europe where high calibre individuals were to be attracted. The shortlist comprised four candidates in line with the assignment brief, together with one individual with whom we felt had immense potential for the future but in the short term would require development and coaching in the role.
Outcome
This individual was subsequently appointed to the position of Head of European Marketing/European Marketing Director Designate as it was unanimously agreed that they had immense potential to develop into more senior roles within the organisation. They were coached both from ourselves and the client during their first year, following which they were subsequently promoted to the role of European Marketing Director. Three years later, they were promoted once again to the position of VP Marketing.